By Brandealz · Published · Updated
How to choose influencers for your brand
How do I choose the right influencers for my brand?
Start with the people you need to reach. If a creator’s viewers match your buyers, check recent performance, the proposed content and the full cost. A smaller relevant audience can be a better fit than a large unrelated one. If you need guaranteed sales, an influencer’s past views cannot provide that assurance.
Share your details. Our team will assess fit before any partnership is agreed.
Who do you need to reach?
Write down the person who would buy your product, the countries you can serve and the problem the product solves. Add the action you want someone to take after watching: understand the product, visit a page or buy. That becomes the filter for every creator you review.
For example, a design tool might suit viewers who make client presentations, even when the creator talks about freelance work rather than design software. This is an illustrative fit question, not a claim about any creator’s audience. Ask for evidence before turning that idea into a shortlist.
What audience evidence should you ask for?
Ask for current audience analytics and the date range they cover. A short screen recording can help connect the numbers to the live account. Record whether each figure describes followers, viewers or reached accounts; those groups are not interchangeable.
Check audience countries, relevant demographic information where available, and the interests visible in comments and recent videos. Missing analytics should stay marked as unknown. A creator’s location or content category alone does not establish who watches them.
- Account URL and platform, checked on the live profile.
- Audience country and language evidence, with the source and date range.
- The reason these viewers could need your product.
- Any missing information to resolve before approval.
How should you compare recent views?
Review the videos published over the last 30 days and record the observation date. Keep low-performing videos in the record alongside the strongest ones. Brandealz reviews typical views and includes the weakest video so a single viral post does not tell the whole story.
Use comparable formats and make your calculation explicit. A simple worksheet can list every eligible video, its publication date and observed views, then show the arithmetic mean, median and lowest count separately. These are descriptions of past posts, not a promise about the next one. Note new posts that have had less time to gather views and separate paid boosts where the information is available.
You approve the creator, script and exact price before filming.
What does the quoted fee actually include?
Compare fees only after checking the scope: number of videos, platform, revisions, posting dates, exclusivity and usage rights. A fee that includes advertising rights cannot be compared fairly with one that covers an organic post alone.
Cost per view is the included cost divided by the views you use. A hypothetical $1,000 fee and 25,000 views gives $0.04 per view. Use the calculator to try a weaker-view scenario too. A low cost per view does not establish audience fit, sales or profitability.
Compare the quote at two view counts with the CPV calculator
What belongs in the campaign brief?
Put the agreed work and approval process in writing before filming. Give the creator a clear product problem and a useful demonstration to build around, while leaving room for their own delivery. Avoid promising results the product cannot deliver.
Include the details below so both sides know what is being bought. You can copy this outline and fill in the blanks for a first campaign.
- Product, buyer, campaign goal and destination link.
- Platform, format, deliverables and posting window.
- Key product facts, approved claims and anything to avoid.
- Creator and script approval, revisions and final sign-off.
- Fee, payment milestones, usage rights, exclusivity and time live.
- Sponsorship disclosure requirements for the relevant market and platform.
- Reporting dates, view definitions and any agreed link or code tracking.
Turn this checklist into a campaign brief with the free builder
What happens before a Brandealz campaign goes live?
Brandealz runs its platform as a managed service. Our team checks the live account, audience fit and recent performance, then puts the creator, script and exact price in front of you for written approval. You do not need to learn a self-serve discovery tool.
Our approach starts with one creator. Once that runs smoothly, we can suggest batches of four to five for you to approve. Payment is half after script approval and half once the video is live, on 15-day terms. Reporting checkpoints are 48 hours, 7 days and 30 days. Use your own campaign evidence to decide what to repeat; views alone do not prove a sale.
Plan your 48-hour, 7-day and 30-day reporting record
You approve the creator, script and exact price before filming.